If you've never developed a digital marketing strategy, the process can feel a bit intimidating. When building your marketing strategy, there are dozens of potential metrics and techniques you could choose to focus on.
For now, let's prioritize two key elements: clarity and experimentation. to maximize clarity, we're going to spend time defining our target audience and establishing clear goals. When it comes to experimentation, we're going to focus on growth and the implementation of specific marketing tactics.
Over time, your digital marketing strategy will become more complex as it continues developing. The more data you collect, the more complex your strategy will need to be. That's why establishing a strong foundation early on in the process is so crucial.
- Research and Understand Your Audience
- Set Digital Marketing Strategy Goals and KPIs
- Create Your Digital Marketing Strategy
- Continue Improving
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