Apa itu Omnichannel CRM?

 Omnichannel CRM adalah sistem yang dapat mendukung semua aktivitas bisnis secara otomatis, termasuk di antaranya menargetkan, memeroleh, mempertahankan, memahami, serta berkolaborasi dengan pelanggan.

Dalam penerapannya, sistem omnichannel dapat menggabungkan seluruh saluran dan sistem komunikasi, baik online maupun offline, dalam satu interface secara real-time.

Selain itu, bisnis juga dapat menggunakan strategi CRM untuk meningkatkan pengalaman pelanggan (customer experience). Tidak hanya itu saja, software Omni channel CRM juga dapat dimanfaatkan untuk strategi marketing seperti memperkuat branding, serta pengembangan kampanye pamasaran lainnya sesuai tren terbaru yang ada.

Bagaimana cara kerja Omnichannel CRM?

Sistem Omnichannel bekerja dengan menghubungkan berbagai saluran komunikasi dalam satu platform terpadu.

Misalnya seorang pelanggan sedang mengakses website toko online. Mereka melihat deskripsi produk lengkap dengan ketersediaan stok tersebut.

Kemudian dari website tersebut, pelanggan bisa langsung berpindah ke saluran komunikasi lainnya seperti WhatsApp, atau e-commerce toko tersebut dari link yang tersedia di website tanpa mengubah pengalaman pelanggan tersebut.

Channel CRM apa saja ?

Berikut channel yang dapat dihubungkan oleh Omnichannel CRM adalah:

• Email
• Live Chat
• Aplikasi Chatting
• Media Sosial
• Call Center

Apa itu fitur CRM ?

Berikut fitur CRM diantaranya adalah :

• Manajemen kontak
• Dasbor laporan analitik
• Pelacakan KPI yang mudah disesuaikan
• Fitur CRM Seluler/Mobile App
• Live GPS
• Sinkronisasi Data
• Integrasi aplikasi lainnya
• Dokumen Otomatis

Read More

Digital Marketing Strategy for E-Commerce Business Owners

 When we think of e-commerce businesses, it's easy to focus on the more technical elements of digital marketing. SEO, PPC, etc. Amazon, though,  one of the world's biggest e-commerce platforms, approaches things a bit differently.

Amazon actually has a robust social media marketing strategy, designed to inspire and engage with potential shoppers in unique, meaningful ways.

Social media marketing is about more than just paid ads and memes. For example, then your e-commerce brand interacts with customers on social media, the entire world can see how you handle both customer compliments and customer complaints.

Amazon is so committed to the social media experience that they've launched thier own shopping social network feed. Amazon posts allow customers to interact with brands via that brand's feed on the Amazon app. 

These posts are product-related, and offer value to consumers in a familiar format.

By recognizing the power that social media interactions have, e-commerce sellers can identify unique ways to interact and connect with consumers.

Read More

Digital Marketing Strategies Are Affordable

 Even big companies with large marketing budgets need to be conscious of how they spend their marketing dollars. 

One of the greatest benefits of digital marketing is that these tactics are both affordable and effective. Bussinesses can market through email, social media and SEO driven content marketing at only a fraction of the price that it costs to produce and distribute print advertising or develop and place ads on prominent radio stations or television channels.

Not only can digital marketing strategies be more affordable, but they also often offer an attractive ROI for business owners. In Fact, content marketing costs 3 times less than some traditional marketing tactics. Additionally, marketers who consistently publish relevant and valuable blog content are 13 times more likely to experience a positive return on investment. Content marketing is not the only affordable digital marketing tactic that offers an excellent ROI. Overall, digital marketing tactics can help you get more for your money.

By investing in more affordabe tactics that provide a positive ROI, bussiness owners and marketers can better optimize thier marketing budget.

Business owners can save money by implementing affordable digital marketing tactics for some campaigns, while still being able to allocate funds to campaigns that may require more expensive, traditional marketing materials.

In the end, these affordable and effective digital marketing strategies help businesses get the most out of thier marketing budget.

Read More

More Modern Consumers are Going Digital

 The modern consumer is increasingly moving toward a more digital experience when it comes to researching and making purchases. Search engines like Google remain the most popular channel for consumer research. Whether consumers are at the beginning stages of the customer journey or ready to buy, they often use search engines to find the information they need to make an informed purchasing decision and research spesific brands. It is vital that companies' work is visible during these digital searches so they can engage the customer and work to influence their purchasing decisions by providing valuable information.

Though search is an important digital marketing tactic, it is not the only tool that the modern consumer uses to make an informed purchasing decision.

A study from Blue Nile Research shows that between 79 percent and 82 percent of consumers use search, brand website and customer reviews for research.

Between 14 and 25 percent use social, mobile and blogs to discover new solutions, products, and brands. All of these digital marketing tactics work together to help your brand deliver information to consumers who are looking for products or services just like yours. If you do not engage in these digital marketing strategies, you may be missing out on an opportunity to reach these customers.

As more and more consumers user their smartphones and other mobile devices as part of the consumer buying journey, digital marketing tactics will become even more important. 

The marketer should aim to deliver content to the consumer right in their moment of need; such as looking for a local  Italian restaurant while on the bus or researching the best vacuum cleaner when their current vacuum breaks.

Using digital marketing tactics is one of the best ways to be reached by consumers who are looking for products or services just like yours in a time of need.

Read More

Why Should You Have a Digital Marketing Strategy ?

 Having a well-defined digital marketing strategy provides you with some immediate perks. Right off the bat, it provides you with a certain degree of protection. Proper planning ensures that brands are spending recources wisely.

Wasting time and money on marketing campaigns is a common brand fear, buat lacking critical information about your marketing intentions and decision-making process can be an absolute nightmare.

When you develop a digital marketing strategy, you're able to test and confirm specific marketing data points. Let's say your latest campaign is about appealing to a particular customer behavior.

Establishing a clear digital marketing strategy lets you stress-test your marketing assumptions, which becomes especially useful when you're targeting certain audiences.

At the same time, you're building a foundation for continued marketing growth with your digital marketing strategy. Imagine a scenario where a brand's first marketing push underperforms. Without an established strategy, it can be impossible to know exactly what went wrong.

Did they focus on the wrong key performance indicators, or KPIs ? Did they have unrealistic goals in the first place ? Was there something wrong with thier competitor analysis ? These questions become much easier to answer when you already have a well-defined digital marketing strategy.

Read More

How to Create a Successful Digital Marketing Strategy

Syahril Anwar, Jeffry Nichol (BA Extrajoss 2022-2023)

  Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they're posting on it.

For every overnight success in the digital marketing world, there are dozens of brands quietly building robust, data-rich marketing digital strategies. Committing to the process of growth demands intention and consistent focus.

You don't just want to success this month or this year. You want to succeed indefinitely. That's why today we're going to take a look at how you can build a digital marketing strategy that promotes long-term, consistent growth.

Read More

4 Steps to Develop Your Digital Marketing Strategy

  If you've never developed a digital marketing strategy, the process can feel a bit intimidating. When building your marketing strategy, there are dozens of potential metrics and techniques you could choose to focus on.

For now, let's prioritize two key elements: clarity and experimentation.  to maximize clarity, we're going to spend time defining our target audience and establishing clear goals. When it comes to experimentation, we're going to focus on growth and the implementation of specific marketing tactics.

Over time, your digital marketing strategy will become more complex as it continues developing. The more data you collect, the more complex your strategy will need to be. That's why establishing a strong foundation early on in the process is so crucial.

1. Research and Understand Your Audience
2. Set Digital Marketing Strategy Goals and KPIs
3. Create Your Digital Marketing Strategy
4. Continue Improving

Read More

10 Clear Reasons Why You Need Digital Marketing

1.  Affordability

  Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you're doing but ad spend tends to be lower than other forms of marketing.

2.  Mobile Access

You may not know this but 77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities.  Digital marketing helps you reach them while they're doing this. With remarketing ads, email an text marketing,  and social media - you can be in front of your audience while they use many different apps on thier mobile phones.

3.  Flexibility

There are many forms and uses of high quality digital marketing, including banner ads, email marketing,content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

4.  Expansion

Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

5.  Multimedia

Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity - and it is very important.

6.  Interactivity

Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you're building. It also allows you to gather invaluable information on customers' reactions and preferences.

7. Tracking

Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

8.  Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

9.  Influencer Engagement

Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

10. Print Enchancement

Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

Why Choose Digital Marketing Takeaways :

The benefits of digital marketing for businesses include :

• Lower costs and higher flexibility for your marketing efforts
• Access to consumers who rely on their mobile phones or do all thier shopping online
• The ability to speak with authority on topics related to your product or industry
• A chance to engage with influencers, earn their respect and get them to endorse your company
• Opportunities to incorporate multiple types of media into your marketing
• The Ability to track customers' purchase journeys.

Read More

What is Digital Marketing ?

Digital Marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps.

Basically, digital marketing is any form of marketing that involves electronic devices.

It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.

Syahril Anwar 

Why Digital Marketing Matters

Remember billboards ? I do.

As a young kid in Jakarta, my experiences from the back seat of our car mostly alternated between : "Mom, when are we there?" and "Uh, look, McDonald's can we go?"  whenever one of thoose 10-foot billboards popped up on the side of the road.

Growing up with Indian parents, the answer to both of thoose would, most times, be the same : "not yet."

Sometimes, big brands would even start a billboards war, like this one between Audi and BMW, which got quite a few laughs:

In 2015, a ton of my clients still spent hundreds of millions of dollars on billboards advertising.

Unfortunately or fortunately, billboards advertising is mostly dead.

Just think of it this way : Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That's why digital marketing matters; it's where the attention is.

The reason why billboards, like the ones above, will die, is because the future of diving will look like this :

Although driverless cars already exist, drivers still have to pay attention; in the future, as the technology improves, not a single passenger will spend thier time looking at the road.

Do me a favor, the next time you drive and are giving a friend a ride, take a peek at the passenger seat.

Just for a second.

Even now, chances are they'll be looking at their phone.

If no one is looking at the road anymore, who's supposed to see those advertisements?

What's more : the share of people spending more time using electronic devices continues to rise, while print advertising continues to decline.

That means you don't have much time to figure out this digital marketing stuff before you can power down your old school printing press and close up shop.

Read More